Kings Launch X BLADES USA Partnership, Playing Kit & Online Store

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Brooklyn Kings & X BLADES USA have today announced a multi-platform partnership that will see both parties leverage prominent and engaged rugby league audiences.

The deal comes off the back of months of negotiation and planning between Kings co-founder, Matt Bailey, and X BLADES USA’s Managing Director, Teddy Grabowski. The pair have fleshed out multiple moving parts, with a new playing kit and team store at the core of the partnership.

“For X Blades, it was a no brainier,” said Grabowski. “The Brooklyn Kings are a family oriented organisation with passionate, loyal fans and I believe both our core brand values align perfectly.  The Kings do major work within the Brooklyn community and are always looking to further develop and promote rugby league in the United States.  Seeing a club with such great culture and supporters is something we are definitely proud to get behind.”

“We’re excited to finally sign the dotted line and announce this partnership,” said Bailey. “X BLADES are a prominent brand in the rugby league world and we’re looking forward to helping them build their presence in North America. This sees us add to our family of partner brands, and brings us closer to our Cas fans in the UK, who also wear X BLADES on their kit.”

The 2016 jersey and polo shirt is now available for pre-order now via X BLADES USA. More items are expected to be added by season kick off in June, including training shorts, training tee and training tank.

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